NBC News’ Dylan Byers breaks down award show ratings affected by the pandemic after CBS said viewership for the Grammys fell by 53 percent to 8.8 million viewers, with a previous 60 percent drop for the Golden Globes.
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Can Award Show Ratings Bounce Back Post-Pandemic? | NBC News NOW

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39 thoughts on “Can Award Show Ratings Bounce Back Post-Pandemic? | NBC News NOW”
  1. It’s the age of Aquarius. The masses are finally seeing celebs for who they are and it’s not good at all for Hollyweird 😂. But it would definitely be good for people who always wanted to chase their dreams in entertainment and not making it satanic Hollyweird way but the grassroot organic way

  2. The Grammys would have had far fewer viewers if they hadn't kept ARMY waiting for BTS to appear. They used us to keep the ratings up, with constant mentions that they would be next. Won't happen again….

  3. I'm in a key demographic, and I haven't watched an awards show in years. Why? Why waste 3 hours, when you get the highlights the next day, in 10 minutes? Who won, who wore what, and who made a spectacle of themselves. One and Done.

  4. STOP THE BULL. IT HAS NOTHING TO DO WITH COVID. You would think with most people at home they would want to watch BUT WE ARE TIRED OF THE POLITICAL AND SEXUAL WOKE PANDERING ON AWARDS, SPORTS COMMERCIALS SHOVING PERSONAL PROPAGANDA DOWN OUR THROATS. YOU CAN'T EVEN STATE THE OBVIOUS SO YOUR DEFINITELY APART OF THE PROBLEM.

  5. 💤💤💤💤💤💤 boring.

  6. Democrat owned media : Dr Seuss is offensive !!! Ban his books !!!
    Also Democrat owned media : Cardi B performing WAP is great !!! Lets see her vagina on primetime TV with our kids.
    That's is why we stopped watching … Democrats ruin everything they touch and 95% of American media is Democrat owned.

  7. This show was pornographic and you promote it!It's not about a pandemic! We don't care about Hollywood!

  8. The low ratings have nothing to do with corona and your stupid network knows it. We are fed up with these woke celebrities and no one cares about them any more

  9. Dylan's first argument was a cop out, the pandemic if anything should increase TV ratings as there are more people than ever sitting at home doing quarantine. His second point was great. Because media is so diffuse and accessible, we have a lot more options than just what's mainstream. These award shows are competing with a lot more TV channels, streaming, and now gaming. A lot of it also has to do with politics. A lot of these millionaire stars try to tell the average American how to live/behave and it just is a turn-off and phony.

  10. Why would ratings go down because of the pandemic? If everybody at home ? Being sarcastic ! We people are tired of politics in sports and entertainment! I don’t want to see a filthy disgusting 🤮 performance on WAP !

  11. Americans are sick of politics in sports and entertainment! Who wants to hear afilthy nasty 🤮 performance on WAP ! Go woke go broke!

  12. Nope. It will hurt them so much , celebs checks will be smaller and they'll be forced to beg you to watch everything they promote. Imagine making music so spineless and wack, eventually Noone listens anymore lol

  13. Sarah Palin must be excited to hear this guy. He claimed The Masked Singer people are "C" list celebrities. For Palin, that's an improvement from her "Q" status. (Quitter)

  14. Watching an award show doesn't register on my mind. There are more important and enjoyable things to do with my time than watching narcissists congratulate one another.

  15. It's safe to say a sizeable portion of the country is fed up with non-stop leftist propaganda garbage being shoved in their faces nonstop.

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